Mercedes-Benz Places vs. 888 Brickell Dolce & Gabbana: Which One Is Right for You?
I get this question almost every day: “Adrian, should I buy at Mercedes-Benz Places or at 888 Brickell?” It’s a great question because both projects are developed by JDS Development Group under Michael Stern, both are in Brickell, and both carry a world-class luxury brand. But they’re very different products for very different buyers.
Let me break down the comparison the way I would in a one-on-one consultation. I’ve worked closely with JDS on both projects, and I know the nuances that most people miss.
The Brand DNA
Mercedes-Benz Places brings the engineering precision and design philosophy of Mercedes-Benz into a residential setting. It’s about performance, technology, and what Mercedes calls “sensual purity.” The interiors are clean, modern, and tech-forward with a distinctly automotive-inspired attention to detail.
888 Brickell by Dolce & Gabbana is fashion-forward luxury. It’s bold, it’s Italian, it’s maximalist in the best possible way. The D&G influence shows up in curated interiors, bespoke finishes, and a lifestyle that leans heavily into glamour and social presence.
Location & Positioning
Mercedes-Benz Places sits at 191 SW 12th Street, adjacent to the nearly 2-acre Southside Park designed by Field Operations. This gives residents access to green space, the Underline, and a more park-oriented lifestyle. The building designed by SHoP Architects features two towers with over 800 residences and 130,000+ SF of amenities.
888 Brickell is located at 888 Brickell Avenue, directly on the main Brickell corridor. It’s a 62-story tower with approximately 259 residences, making it a more exclusive, lower-density building. If address prestige on Brickell Avenue is important to you, 888 has a slight edge there.
Pricing Comparison
Mercedes-Benz Places offers a broader range of entry points: studios from $755K, one-bedrooms from $1.39M, two-bedrooms from $1.5M, and three-bedrooms from $2.87M. The price per square foot is competitive for the neighborhood, and the range of unit types makes it accessible to a wider buyer pool.
888 Brickell targets a higher price point with fewer but larger residences. The per-square-foot pricing reflects the lower density, Brickell Avenue address, and the Dolce & Gabbana brand premium. Both projects offer strong investment potential, but the entry points and buyer profiles are different.
Which One Is Right for You?
If you want technology-driven luxury, extensive amenities including a park and race car simulator, broader unit selection, and a more accessible price entry — Mercedes-Benz Places is your project. If you want an ultra-exclusive Brickell Avenue address with fashion-forward Italian design and lower density — 888 Brickell is your play.
The good news? I sell both. I know the inventory, I know the developers, and I can give you an honest, side-by-side analysis based on your specific goals. Call me at 305-321-7655 or use our contact form.
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